The 20 Most Influential People in the Outdoor Industry

Let's Work Together Toward Inclusion

Those of us in the outdoor industry know the importance of being prepared, especially as we venture out into uncharted territory. To temper the fear of the unknown, we do our research of the terrain, climate, and conditions. Oftentimes we may reach out to a guide for seasoned experience and recommendations.

Consider Make Plus Equal your guide for size equity. Whether your brand is in the early stages or further down the path of size inclusion, we’re here to educate and advise your teams along the way, helping them avoid missteps and build confidence as they drive your business forward by connecting with a broader target audience.

Headshot of Founder Andrea Kelly, posing with a smile under the St. Johns bridge on a sunny day. Andrea wears a black leather jacket, opened to show a graphic tee shirt underneath that reads "sample size" in all caps, listed vertically multiple times.
graphic brand element made up of multicolored plus and equal symbols
0 %
Women Who are Size 14+
Average Size of US Women
Plus Sized Women in North America
Black and white photo of founder Andrea Kelly in wearing a bike helmet and size-inclusive rain jacket

Meet Andrea Kelly


Voted by Outside Business Journal as one of 2022’s Twenty Most Influential People in the Outdoor Industry, Andrea Kelly has been championing Size Inclusion in the outdoor apparel industry since 2015, helping multi-billion dollar corporations succeed in shifting away from the outdated sizing norm to address the needs of the present-day population. With over 2 decades of hands-on business experience in Product Development, Product Line Management, Merchandising, Cost Engineering, and Consumer Engagement, Andrea has implemented programs that increase revenue and market share, while also serving marginalized communities.

Her efforts, expertise, experience in case studies, consumer insights, customer relations, and market knowledge not only doubled the revenue for the Inclusive Sizes program at one of the world’s Top 3 Global Outdoor Apparel brands, but have also positioned her as an industry expert serving on various industry panels, keynotes, podcasts, and magazine articles. Her industry knowledge, paired with the sharing of both personal and learned consumer experiences and insights, inspires and guides organizations to be the change that the larger portion of outdoor communities have been waiting for. Your brand could be that change.

Want to learn more? Join our mailing list.

Services & Sessions

From strategy, merchandising and line planning, development, costing, consumer engagement, and retail shopping experience – we can help.

Let’s identify how Make Plus Equal can guide your brand’s size inclusion initiative.

A photo of 2 people varying in size, gender identity, and ethnicity, in a well-lit business setting, sitting at a table , focusing their attention at a coworker off-camera.

Intro Sessions

Why Make Plus Equal? Big picture overview on the importance of Size Inclusion.

A photo of 3 people varying in size, gender identity, and ethnicity, standing in a circle in a well-lit business setting, having an engaging conversation.

Focus Sessions

Available as individual sessions or combined as a package. Strategy to Go-to-Market, and everything in between.

Founder Andrea Kelly sits in a comfy brown leather chair while speaking on a panel. She wears a bronze and navy colored plaid shirt with the sleeves rolled up, and dark denim jeans.

Speaking & Events

Whether you’re planning a meeting for your teams or a larger event, Andrea brings her knowledge and passion to the stage or panel. 

Are you ready to
Make Plus Equal?
Let's chat.