We hired Andrea and her company, Make Plus Equal, to help launch our new plus and extended-sized technical outerwear collection. Andrea helped us craft our market strategy and language; connect with individuals and influencers; and refine our product designs and features. She is truly unmatched in her depth of knowledge of this market and her passion for size equity. Andrea is an excellent communicator, she is organized, and she is driven. I would recommend Andrea to any brand that is looking to break into this fast-growing market or is just looking for an injection of energy and passion.
In my 20+ years of experience in the apparel industry, Andrea is the only presenter to evoke tears. She is relatable, passionate and 100% authentic. Her passion for size inclusivity is unmatched. Andrea will help your brand understand the importance of extended sizes and where you have opportunity to gain consumer confidence. Anyone selling apparel in the American market needs to understand the value and potential there is by including the “plus/big/tall” consumer. Andrea gets it and can help you get it, too!
I have had the pleasure of working with Andrea over the last few years in partnership with Columbia Sportswear. Andrea’s attention to fit and grading can be seen across Columbia’s entire plus offering, ensuring that not only are things thoughtfully designed, but designed to fit different plus size bodies in a way most brands overlook. In an industry where the plus customer is so often an afterthought, Andrea’s passion and skill stands out. Any brand would benefit from working with Andrea, and especially brands looking to level up their plus size collections.
I had the pleasure of having Andrea on my Team at Columbia Sportswear as the Divisional Merchandise Manager for Inclusive Sizes. As an evolution for the work she’d been doing as a passion project, this was a newly created position that was a perfect match for Andrea who really drove the vision and strategy behind the role.
Andrea quickly mobilized connections across multiple teams and functions to influence, build momentum and unite a shared passion around “Making Plus Equal”.
Her voice, passion, and advocacy was contagious throughout our organization and quickly caught notice from outside publications, social streams, and amongst influencers.
She truly embodied our Mission Statement of “Unlocking the Outdoors for Everyone”